Founded on the most basic principals of integrity, experience, and creativity
Creative Solutions
Living the triathlon lifestyle each and every day has given us a distinct advantage when it comes to creating unique sponsorship opportunities for our athletes and corporate partners. 

We understand the tremendous power and influence our athletes possess and we use our creativity to develop sponsorship solutions for our corporate partners that work. In an age of economic uncertainty, companies within the triathlon market as well as those outside triathlon are looking for creative uses for their limited sponsorship dollars. Katalyst continually strives to better understand the needs of our athletes and sponsors - creating unique collaborations for both.

It’s our creativity that’s sets us apart from the rest.

FEW SPORTS CAN BOAST THE DEMOGRAPHIC OF THE AVERAGE TRIATHLETE!

· The triathlon boom is in full swing. New events are being added at a record pace and events are selling out in hours!

· Triathlon is one of the fastest growing sports in the world today.

· The sport combines a balance between swimming, cycling, and running; a balance between power, strength, and endurance; and requires a balance between training, family and career.

· Race participation has increased 300% in the past five years.

· More than 1 million multi-sport athletes train using all three sports for fitness and more than 350,000 compete!

· Extremely focused and driven to succeed.

· Affluent young professionals who embrace new technologies and products and have the purchasing power to obtain them.

· Informed, connected and powerful consumers!
Current Sponsors
Demographics
Gender:
· Male 70%
· Female 30%

Age:
· Almost 90% of triathletes are between the ages of 25-59.

Income:
· Average household Income: $120,000
· Median household Income: $96,800
·  Approximately 55% of triathletes have a median income over $100,000.

Highly Educated:
· 40% Post-graduate w/ degree
· 95% college graduates.
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